medianet_width='600';
medianet_height='120';
medianet_crid='711758437';
It can be frustrating when companies use clever labeling or marketing to fool the public into thinking their brand is superior. Let me give you an example of a clever marketing/labeling technique that has created confusion in the public.
There is an enzyme that has been getting lots of press over the last year or so for its ability to reduce inflammation and pain with no known side effects. ? The enzyme is known as Serratia Peptidase. It was introduced into the North American market by Enerex Botanicals under the brand name Serrapeptase Rx. (Recently, the "Rx" has been dropped from the name, but the ingredients have NOT changed.) This product has been the gold standard that over 400 pharmacies, and physicians have used for years. The product is enteric coated which is required to protect the enzyme from the acids in the stomach so the enzyme can make its way into the small intestines where it can be absorbed and go to work on inflammation and pain.
Due to the huge success of the Enerex brand and their Serrapeptase (available from the on-line retailer Herbal Integrity), many companies have tried all sorts of things to either undercut them in price, or fool the public into thinking there is a stronger product. Companies have produced the product but without coating it, which means it will not pass through the protective barrier of the stomach. Companies have tried to use a huge amount of fillers to give a higher weight to the product so you would think you are getting more of the enzyme. Following is a detailed example of one of the more clever Chapaign Illinois Marketing techniques.//www.youtube.com/embed/A6-G-qqu6HI" frameborder="0" allowfullscreen>?