Are You A Victim Of This Publicity Disaster

I just received the email below coming from a subscriber. I changed the names to guard the guilty. Read every word of the email every word of my reply. It's critical for a business survival:





Hello Paul,



I really need your tips on a difficulty my buddy has. My friend James owns a music store and possesses been doing well until his main rival has become capable of secure an immediate connect to the principle newspaper in the area. They have a staff member who's engaged up journalist from the music section for the paper.



Therefore they are capable to have huge write ups for your last few weeks, 1/2 page articles all for no cost towards the store. Sales have dropped considerably from James's store so that as both stores offer collectable and retro vinyl etc, how much pre-owned stock from people selling is perhaps all but stopped being released for James whereas one other store has become getting huge amounts due for the overwhelming publicity these are getting.



We would be so grateful for a few ideas or advice you may be capable to give. James has quite most of your books but he have all but quit ? he admits that that they can't carry on and fight when they have that sort of power ? meaning free publicity, and a lot of it. I anticipate talking with you and also appreciate spending some time to really read my email.



Kind regards,



Caroline Dayner



Now for my reply ? and not really pretty. So if you're dreaming about a "let's all hug, cry and become best friends" solution, it is recommended stop reading.



But if you'd like hard truth without the frosting about it, if you need the knowledge you'll want to survive, focus in and make reading.



For YEARS (yes, years) I've been telling people all around the world in the critical importance to understand and employ publicity.



I've discussed it often in my ezine; more often than not inside my paid newsletter. I talk about it each and every time I speak with a seminar around the globe. I mention it on my small DVD "How to obtain $1 Million Worth of Publicity? FREE!"



Some people paid attention, learned how to get and make use of publicity and they are now sitting pretty.



A larger number, though, would not.



And now, the particular situation I've been predicting and warning you about will be here.



Let me summarize the message I've been pounding out for decades:



Whoever contains the attention with the media wins ? period!



I don't care how small you and also your business are and how big your competitors are ? knowing how to get the eye in the media and have free publicity, shipped to you.



I don't care what size you're and the way small the competition are ? if they know how to build the interest with the media and obtain free publicity, YOU LOSE!



Let me supply you with the examples I supply the audiences in the seminars I speak at:



Who do you think would draw a more impressive crowd ? all in the living Nobel Prize winners gathered together in one room or?



Kim Kardashian?



Who you think would draw a bigger crowd ? the entire United States Supreme Court or



Lindsay Lohan?



Get my point?



Regardless products you consider Kim Kardashian and Lindsay Lohan they've got done a pair of things right ? the certain things I've been preaching for your requirements about.



1)they've learned how to build the interest with the media and two) they've made themselves celebrities



Everyone scanning this can do both those ideas. You can learn how to have the attention in the media and you will be a celeb. You can be a celeb insurance professional, a hollywood grocer, a celebrity auto mechanic, a celeb dentist.



It makes zero difference what business or profession you're in -



you can make yourself a high profile. And it's not so difficult in any way.



But I've mentioned the way to do this many, more often than not in my writings.



In the problem with James and the music store, he has done neither. What's even more frustrating is always that James' friend says which he has my publicity materials at that time facing him!



Apparently he's with all the manuals to hold the entranceway of his shop open instead of learning my system. If he was using the manuals to learn my system, he'd understand specifically how to proceed, he can be doing it and the man would be seeing success. Instead, he's in a very panic.



James, (and everyone looking over this) there is absolutely no magic pill. If you had used my materials to learn how to acquire publicity, I don't expect you would be in cases like this.



Is it far too late? Maybe not. But your friend says you've left. If that's true, up close shop and go get a job.



James, according to what your friend has told me, I have no sympathy for you personally. You had (and get) every one of the tools you'll need right before you.



Have you learned my system and followed my formula? Have you taken part inside free coaching calls? Have you asked questions about the coaching calls?



For whatever reason, it would appear that you haven't. So I will perform anything to aid. I've done enough by producing the type of material to instruct you how to get the eye from the media. You have to take it from there.



Many times in recent weeks I've said that, within my opinion, things are going to get a whole lot worse around the globe before we see some improvement.



Most folks are in a very panic with that.



Not me. Not people who've taken the right steps to be prepared for



what was obviously coming. People who are prepared know that this is going to be one with the greatest opportunities individuals lives. We're able to make the most of it.



So, to James and everyone else as part of his situation ? it's rarely past too far. You may have missed a great deal of opportunity that passed you by because you didn't take action ? however, there is always more coming your path everyday. But you're one that needs to act. You're the one who has to understand the strategies that will make you successful. You're the person who must write the pr releases and have them out.



For years I've been giving my subscribers case studies of men and women who've put my publicity system into action and still have had good success. They had good results given that they found the best information and set it into action.



Next month I'm interviewing Dan Page in doing my monthly coaching call. He's one of my publicity members and subscribers. I love this guy! He takes action. He tries, he fails, he succeeds, but he doesn't throw in the towel. As a result, he's had tremendous success.



Wait until you hear his story. It's great.



Every once inside a while I get emails from subscribers who think I'm too tough on people.



Too bad! Unsubscribe from my ezine and sign up for another ezine where they are your pain, purchase excuses and trust your opinions that the planet isn't fair.



The people who put their arms around you together with let you know that you're right, the entire world isn't fair as well as your excuses for not succeeding are perfectly valid are not your friends. They're your enemies. They're your enablers. They are the very people stopping you from proceeding.



I surround myself with successful people. Not considered one of those people ever discusses why the world isn't fair, why they've valid excuses for not getting good results or why merely the rich get richer.



The rich get richer because they're happy to do what it takes to have richer. The rich get richer because they post you. The rich get richer given that they focus, chances are they'll try, then they try repeatedly and again.



I can't count how often times I've stated any particular one of the things that drives me probably the most does whatever I can to help you the greatest number of people succeed. But that does not include doing the work for the kids.



I'll point the way in which, however, you need to make your journey. If you're happy to do your part, I'll do mine.

Paul Hartunian is respected around the entire world as being a leading expert on what companies will get publicity both online and offline. His website - - is really a resource center for reliable publicity advice.Article Source: Hartunian is respected around the planet being a leading expert on how businesses could possibly get publicity both online and offline. His website - - is a resource center for reliable publicity advice.

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