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A marketing plan for restaurant effectiveness is key for attracting new customers to your restaurant and for retaining repeat customers. A solid marketing plan features various components to capture a broad range of people. ? It should also be measurable so results can be tracked.
Once a restaurant is open and word of mouth has begun to spread, a marketing plan for restaurant flexibility translates to a healthy bottom line. A marketing plan should be a combination of things, like direct mail, promotions, community activities, and targeted and traceable advertising. Themed dinners, specials, and other in-house promotions are also successful and inexpensive marketing activities.
A marketing plan for restaurant business means enticing repeat customers. For example, a marketing effort that honors customers on their birthday with a special promotion encourages a larger group of diners to join in the celebration. Not only does this encourage repeat business, but a larger party of diners who will be part of the celebration. This means more people will experience your restaurant, thus creating more referrals.
When developing a marketing plan for restaurant success, look at your overall business. It's important to know the environment in which you are doing business. You should be able to identify your market, compare your competition, define your customer base, explore other customer based opportunities, implement focused marketing efforts for new and repeat business, identify your competitive edge, determine menu price points, and implement web up the coming through site click-sell strategies.
A marketing plan for restaurant lifecycles should address busy and slow months. Establish a marketing budget in proportion to your sales. You should spend between 3% and 6% of your gross sales. Your marketing plan can be a combination of direct mail, promotions, community activities, and radio, television and print advertising. In-house promotions are also effective, such as themed dinners or early bird specials. Get to know your local media and find ways to encourage free press.//www.youtube.com/embed/A6-G-qqu6HI" frameborder="0" allowfullscreen>?