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What Makes A Concert Poster Graphic Design Great?
Concert poster graphic design was probably at its peak from around 1962'1972. Not since Toulouse-Lautrec in 1860 had poster art been quite popular. This new poster art was perfectly done. Many of those same posters from the 60s hang in modern museums today. It is due to artists have been attempting to make better and better works on this poster medium.
It may have started out (concert posters) as little sketches to market a party or dance. But, because the venues (like the Avalon Ballroom or Fillmore West) got larger, the concert poster graphic design became bolder, colorful, and more expertly executed. Many times you can easily see the resemblance of the 60s posters to the old masters in Paris a century ago.
Wes Wilson - Concert Poster Artist
How likely one thing a forest ranger and Korean War veteran would turn into a rock poster artist immersed inside the Haight-Ashbury hippie scene through the mid-60s? Well that is what happened, almost. Wes Wilson actually studied forestry and horticulture before anything. Nature is what he was enthusiastic about most. However, to support his family he started for Contact Printing and became quite a good artist.
His influence from Alfred Roller (1908) is not under estimated. Many times great concert poster graphic design is borrowed from your masters. Wilson would borrow Rollers exaggerated lettering style and employ of fluid forms from other Vienna Secessionists, too. Wes Wilson has become referred to as the 'pioneer from the psychedelic poster' partly through his interpretations of those styles.
Victor Moscoso - Fine Artist Turned Rock Poster Artist
I would point out that Victor Moscoso was probably the most schooled of all the concert poster artists inside day. Though many were educated in art, Moscoso's goal would have been to certainly be a fine artist not a commercial artist. However, through his studies he'd get the work of Josef Albers. Albers's style lent itself to extreme theories on color and vibrating color. This would reveal itself later in numerous of Victor Moscoso's psychedelic concert posters.
Just through these couple of examples you can see concert poster graphic design emanates from many sources. The poster artists all learned from each other and later on there seemed to certainly be a particular style or stream of continuity (especially for the San Francisco posters). You could perceive them immediately and feel you had been part with the "Human Be-In" (or) a conference at Golden Gate Park or the "Summer of Love". Great concert poster graphic design was done well through today, you could really imagine being there.
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