2015.10.15 23:40
Signworld America
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Incandescent: the Ultimate Convenience!
Great lighting is a main part of a successful trade-show booth. Just the right lighting system can help an artist create the feeling of a fine-craft gallery. This will entice gallery owners into your booth - the first step toward making a sale and off the isles.
Lighting is a comparatively expensive investment. So just how does the budget-conscious artist find the answer that is right?
When it comes to selecting a light system, artists not used to the trade show circuit often become overwhelmed. Costs change extremely, and every convention center could have its own lighting rules. Lighting technology is transforming quickly, making the picks harder.
This article details what I learned while tackling the challenge of light my 10'X10' booth Expo (ACRE), a large wholesale present for American and Canadian craft artists. As I'm new to trade shows, this information is intended only as a pointer in the act of selecting lighting, and perhaps additionally for more experienced artists seeking to upgrade their systems.
My objective was to illuminate my glass jewelry delightfully but, in analyzing many different light choices. I needed the lights to be modular and light weight, for sending to the present, to easily fit into cartons. I was looking for modern styling, in black or silver. And I wished to have a minumum of one specific illumination effect - not too brassy - to give my booth an original element.
In his c d on booth design, art business consultant Bruce Baker suggests 1,000 watts will light-up a 10'X10' booth quite efficiently. I chose to stay at or under nevertheless, because the ACRE show includes 500 watts with the booth price, and also the halogen light I finally determined upon illuminates my displays perfectly. Since I bought the lights at a "big-box" store with sites in virtually every city in the U.S., I can add mo re lights once I am at the trade-show if essential.
The Battle of the Lightbulb
Contractors Choice Lighting (www.ccl-light.com) claims a mild fixture is merely a "bulb holder." The lightbulb, thus, should generate one's selection of a fixture. This really is somewhat true for trade show light, even though the fixtures may order the types of lightbulbs, depending on the choices available in the store where one shops for the lights.
Halogen is the bulb of choice for most trade show exhibitors. It offers a clear, white light. Although people commonly refer to halogen as non -incandescent, it's actually a kind of incandescent lamp. It generates light with a thin filament wire made from tungsten, by passing an electric current through it warmed to white. According to General Electric, the first halogen lamp was created in 1959 - not too long ago for many of us!
Halogen bulbs differ significantly in the traditional type of incandescents we grew up with. These gases allow the filaments function at temperatures that are higher.
The gases additionally do something fairly amazing: Tungsten has a tendency to evaporate the filament over time off, along with the gases actually help redeposit the tungsten onto the filament. This extends the lightbulb's life manner beyond that of the conventional incandescent lightbulb, whose evaporated tungsten clings to the walls of the bulb just like a smoky apparition and and in the end the filament that is un-coated snaps. Who hasn't rattled a burnt-out light-bulb and appreciated the cymbal sound of the damaged filament interior?
Besides giving off more light than conventional incandescent bulbs, halogen bulbs emit a whiter light that provides better color rendition. "For highlighting and offering true colors, use halogen lamps," suggests USA Light and Electric's site (www.usalight.com). "Nothing looks better than the play brought in with halogen lamps."
Baker also implies halogen lights - flood lights in particular - for glass and jewelry, especially for a modern look. It is vital that you contemplate that other good craft materials like ceramics and wood might be better accentuated with halogen spot lights, or in spite of a number of the conventional lights that emit a hotter colour.
Having determined upon halogen lighting, my next project should be to choose bulbs. The ACRE display takes place at the Las Vegas conference Center, which has instituted a strict halogen lighting policy.
Happily, there's plenty of halogen light that is factory sealed, in the form of PAR halogen bulbs. PAR bulbs have a built-in reflecting surface made of pressed glass.
PAR bulbs are numbered, as in PAR 16, PAR 20, PAR 56. The PAR amount means the bulb contour. Bulbs.com has a halogen area of the site where you could easily compare the many PAR lightbulbs visually. Inside a given class of PAR bulbs there are various wattages, wide and narrow spotlights and floodlights, foundation sizes that are distinct, and colors that are even different.
Fortunately I was able to bypass the entire process of deciding on a PAR bulb by deciding first where to look for for my lights (more on that below).
Power Problems
When you head to look for path lights, you will find there is a selection between 1-2-volt and 120-volt fixtures. 120 is the standard voltage that comes directly into most houses and workplaces - and conference centers.
For a lamp using 120-volts, no added parts are necessary beyond a regular outlet. 120-volt fixtures usually are not heavier than 1 2-volt fixtures since they do not desire a transformer. They can use halogen or incandescent lightbulbs that are regular and also cost less.
I stopped short of investigating 1-2-volt fixtures, except to determine that they step-down the amount of energy being used to some lesser voltage, and hence are more energy efficient. They require a transformer to change the 120-volt household current to 12-volts, and they might demand hardwiring (even though one artist I understand located a 12-volt fixture having a built-in transformer which she was able to plug in to a 120-volt outlet. A 1-2-volt fixture accommodates very efficient bulbs that provide a variety of wattages and beam spreads, such as the 50-watt MR16, which can be not unpopular in galleries.
I decided on 120-volt lighting for the trade-show, because I wouldn't have to think about transformers and could only plug it in.
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Great lighting is a main part of a successful trade-show booth. Just the right lighting system can help an artist create the feeling of a fine-craft gallery. This will entice gallery owners into your booth - the first step toward making a sale and off the isles.
Lighting is a comparatively expensive investment. So just how does the budget-conscious artist find the answer that is right?
When it comes to selecting a light system, artists not used to the trade show circuit often become overwhelmed. Costs change extremely, and every convention center could have its own lighting rules. Lighting technology is transforming quickly, making the picks harder.
This article details what I learned while tackling the challenge of light my 10'X10' booth Expo (ACRE), a large wholesale present for American and Canadian craft artists. As I'm new to trade shows, this information is intended only as a pointer in the act of selecting lighting, and perhaps additionally for more experienced artists seeking to upgrade their systems.
My objective was to illuminate my glass jewelry delightfully but, in analyzing many different light choices. I needed the lights to be modular and light weight, for sending to the present, to easily fit into cartons. I was looking for modern styling, in black or silver. And I wished to have a minumum of one specific illumination effect - not too brassy - to give my booth an original element.
In his c d on booth design, art business consultant Bruce Baker suggests 1,000 watts will light-up a 10'X10' booth quite efficiently. I chose to stay at or under nevertheless, because the ACRE show includes 500 watts with the booth price, and also the halogen light I finally determined upon illuminates my displays perfectly. Since I bought the lights at a "big-box" store with sites in virtually every city in the U.S., I can add mo re lights once I am at the trade-show if essential.
The Battle of the Lightbulb
Contractors Choice Lighting (www.ccl-light.com) claims a mild fixture is merely a "bulb holder." The lightbulb, thus, should generate one's selection of a fixture. This really is somewhat true for trade show light, even though the fixtures may order the types of lightbulbs, depending on the choices available in the store where one shops for the lights.
Halogen is the bulb of choice for most trade show exhibitors. It offers a clear, white light. Although people commonly refer to halogen as non -incandescent, it's actually a kind of incandescent lamp. It generates light with a thin filament wire made from tungsten, by passing an electric current through it warmed to white. According to General Electric, the first halogen lamp was created in 1959 - not too long ago for many of us!
Halogen bulbs differ significantly in the traditional type of incandescents we grew up with. These gases allow the filaments function at temperatures that are higher.
The gases additionally do something fairly amazing: Tungsten has a tendency to evaporate the filament over time off, along with the gases actually help redeposit the tungsten onto the filament. This extends the lightbulb's life manner beyond that of the conventional incandescent lightbulb, whose evaporated tungsten clings to the walls of the bulb just like a smoky apparition and and in the end the filament that is un-coated snaps. Who hasn't rattled a burnt-out light-bulb and appreciated the cymbal sound of the damaged filament interior?
Besides giving off more light than conventional incandescent bulbs, halogen bulbs emit a whiter light that provides better color rendition. "For highlighting and offering true colors, use halogen lamps," suggests USA Light and Electric's site (www.usalight.com). "Nothing looks better than the play brought in with halogen lamps."
Baker also implies halogen lights - flood lights in particular - for glass and jewelry, especially for a modern look. It is vital that you contemplate that other good craft materials like ceramics and wood might be better accentuated with halogen spot lights, or in spite of a number of the conventional lights that emit a hotter colour.
Having determined upon halogen lighting, my next project should be to choose bulbs. The ACRE display takes place at the Las Vegas conference Center, which has instituted a strict halogen lighting policy.
Happily, there's plenty of halogen light that is factory sealed, in the form of PAR halogen bulbs. PAR bulbs have a built-in reflecting surface made of pressed glass.
PAR bulbs are numbered, as in PAR 16, PAR 20, PAR 56. The PAR amount means the bulb contour. Bulbs.com has a halogen area of the site where you could easily compare the many PAR lightbulbs visually. Inside a given class of PAR bulbs there are various wattages, wide and narrow spotlights and floodlights, foundation sizes that are distinct, and colors that are even different.
Fortunately I was able to bypass the entire process of deciding on a PAR bulb by deciding first where to look for for my lights (more on that below).
Power Problems
When you head to look for path lights, you will find there is a selection between 1-2-volt and 120-volt fixtures. 120 is the standard voltage that comes directly into most houses and workplaces - and conference centers.
For a lamp using 120-volts, no added parts are necessary beyond a regular outlet. 120-volt fixtures usually are not heavier than 1 2-volt fixtures since they do not desire a transformer. They can use halogen or incandescent lightbulbs that are regular and also cost less.
I stopped short of investigating 1-2-volt fixtures, except to determine that they step-down the amount of energy being used to some lesser voltage, and hence are more energy efficient. They require a transformer to change the 120-volt household current to 12-volts, and they might demand hardwiring (even though one artist I understand located a 12-volt fixture having a built-in transformer which she was able to plug in to a 120-volt outlet. A 1-2-volt fixture accommodates very efficient bulbs that provide a variety of wattages and beam spreads, such as the 50-watt MR16, which can be not unpopular in galleries.
I decided on 120-volt lighting for the trade-show, because I wouldn't have to think about transformers and could only plug it in.
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