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I just received the email below from your subscriber. I changed the names to protect the guilty. Read every word in the email every word of my reply. It's critical for a business survival:



Hello Paul,



I really need your information on an issue my pal has. My friend James owns a music store and has been successful until his main rival has been capable of secure a primary url to the primary newspaper in the region. They have a member of staff that is engaged up journalist of the music section to the paper.



Therefore they are able to have huge write ups to the last month or so, 1/2 page articles all for no cost towards the store. Sales have dropped considerably from James's store in addition to being both stores deal in collectable and retro vinyl etc, the quantity of second hand stock from people selling 's all but stopped being released for James whereas the opposite store has been getting a large amount due for the overwhelming publicity they are getting.



We can be so grateful for many ideas or advice you may be capable of give. James has quite most of your books but he has just about given up ? he admits that that they can't still fight whether they have that sort of power ? meaning free publicity, and lots of it. I anticipate listening to you together with thank you for taking the time to read my email.



Kind regards,



Caroline Dayner



Now for my reply ? and it's really not pretty. So if you're seeking a "let's all hug, cry and stay best friends" solution, you'd better stop reading.



But if you want hard truth devoid of the frosting onto it, if you want the knowledge you need to survive, focus in and make reading.



For YEARS (yes, years) I've been telling people all across the globe with the critical importance to find out and employ publicity.



I've mentioned it often within my ezine; more often than not during my paid newsletter. I discuss it whenever I speak at the seminar about the entire world. I talk about it on my DVD "How to get $1 Million Worth of Publicity? FREE!"



Some people paid attention, learned how to have and rehearse publicity and therefore are now sitting pretty.



A larger number, though, would not.



And now, the precise situation I've been predicting and warning you about has arrived.



Let me summarize the material I've been pounding out for a long time:



Whoever gets the attention from the media wins ? period!



I don't care how small you and your business are and exactly how big the competition are ? if you know how to build the interest in the media and get free publicity, shipped to you.



I don't care how big is you're and the way small the competitors are ? whenever they know how to attract a person's eye of the media and have free publicity, YOU LOSE!



Let me provde the examples I provide audiences on the seminars I speak at:



Who do you think would draw a greater crowd ? all of the living Nobel Prize winners gathered together in a single room or?



Kim Kardashian?



Who think would draw a bigger crowd ? the entire United States Supreme Court or



Lindsay Lohan?



Get my point?



Regardless of the items you see Kim Kardashian and Lindsay Lohan they have done a pair of things right ? the a pair of things I've been preaching for your requirements about.



1)they've learned how to build the attention in the media and a pair of) they've made themselves celebrities



Everyone reading this article can do each of those actions. You can learn how to acquire a person's eye with the media and you will be a celebrity. You can be a celebrity insurance agent, a celebrity grocer, a celebrity auto mechanic, a high profile dentist.



It makes simply no difference what business or profession you are in -



you can make yourself a high profile. And it's easy whatsoever.



But I've mentioned the way to do this many, often in my writings.



In the specific situation with James and his awesome music store, he's done neither. What's much more frustrating is always that James' friend says that he has my publicity materials there before him!



Apparently he's while using manuals to maintain the threshold of his shop open instead of learning my system. If he was while using the manuals to master my system, he would understand specifically how to handle it, he could be doing it and he can be seeing success. Instead, he's in a very panic.



James, (and everyone looking over this) there isn't any magic pill. If you had used my materials to learn how to get publicity, I don't expect you would be in cases like this.



Is it too late? Maybe not. But your friend says you've abandoned. If that's true, up close shop and go choose a job.



James, depending on what your friend has told me, I have no sympathy to suit your needs. You had (and still have) each of the tools you may need right before you.



Have you learned my system and followed my formula? Have you taken part in the free coaching calls? Have you asked queries about the coaching calls?



For reasons yet unknown, it seems that you haven't. So I can do no more to help. I've done enough by producing the type of material to train you how to attract a person's eye with the media. You have to take it from there.



Many times in recent weeks I've said that, in my opinion, things are going to acquire a good deal worse around the planet before we see some improvement.



Most individuals are in the panic that.



Not me. Not other people who've taken the proper steps to be prepared for



what was obviously coming. People who are prepared understand that this is destined to be one of the greatest opportunities in our lives. We're able to take advantage of it.



So, to James and everyone else as part of his situation ? it's never past too far. You may have missed a lot of opportunity that passed you by because you didn't make a change ? however, there is always more coming your path everyday. But you're the one that needs to act. You're the one who has to find out the strategies that will make you successful. You're the individual who has to write the press announcements and obtain them out.



For years I've been giving my subscribers case studies of individuals who've put my publicity system into action and have had good results. They had positive results given that they found the right information and put it into action.



Next month I'm interviewing Dan Page within my monthly coaching call. He's certainly one of my publicity members and subscribers. I love this person! He takes action. He tries, he fails, he succeeds, but he doesn't give up. As a result, he's had tremendous success.



Wait before you hear his story. It's great.



Every once in a while I get emails from subscribers who think I'm too tough on people.



Too bad! Unsubscribe from my ezine and enroll in another ezine where they are your pain, purchase your excuses and go along with your thoughts that the globe isn't fair.



The individuals who put their arms around you and also let you know that you're right, the planet isn't fair along with your excuses for not succeeding are perfectly valid usually are not your pals. They're your enemies. They're your enablers. They are the very people stopping you moving forward.



I surround myself with successful people. Not considered one of those people ever covers why the globe isn't fair, why they've got valid excuses for not achieving success or why just the rich get richer.



The rich get richer because they're ready to do what it takes to acquire richer. The rich get richer because they hand back. The rich get richer given that they focus, then they try, chances are they'll try time and again and again.



I can't count how more often than not I've told you that particular of the things that drives me the most has been doing whatever I can to help you the maximum number of folks succeed. But that does not include performing it on their behalf.



I'll point the way, however you must make right onto your pathway. If you're willing to do your part, I'll do mine.

Paul Hartunian is respected around the entire world as a leading expert on how businesses could possibly get publicity both online and offline. His website - - can be a resource center for reliable publicity advice.Article Source: Hartunian is respected around the entire world like a leading expert on what companies could get publicity both online and offline. His website - - can be a resource center for reliable publicity advice.

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